SEO Insights by Malaika

Crawled-Currently Not Indexed: Meaning and Fixes If you’ve ever checked Google Search Console and seen a “Crawled – Indexed: No” status, you know how frustrating it can be. Your content is out there, Google’s bots have visited the page, yet the URL still doesn’t appear in Google search results. This paradox  crawled currently not indexed  is a common roadblock for new blogs and small businesses that are just getting started with SEO. In this post I walk you through exactly what “crawled but not indexed” means, why it happens so often with fresh sites, and most importantly how I solved the problem on my own blog. By the end of the case study, you’ll have a clear, step‑by‑step checklist you can apply to any of your pages that are stuck in limbo. Crawled Currently not Indexed Let’s turn those invisible URLs into searchable assets! What Crawled Currently Not Indexed Means When Google’s crawler (Googlebot) reaches a URL, it adds the page to its crawl queue and records t...

Low-Competition Keywords in Google If you’re starting a blog or running a website, you’ve probably heard the mantra: “Content is king.” While that’s true, content alone won’t guarantee traffic if your target keywords are too competitive. Many beginner bloggers write great content but never see it ranking on Google. That’s where low competition keywords come in these are the hidden gems that can help you get quick wins in search rankings without competing with huge websites. In this guide, we’ll explore what low competition keywords are, why they matter, and step-by-step strategies to find them, so you can rank faster and attract the right audience. 1. Understanding Low-Competition Keywords Before diving into tools and strategies, it’s important to understand what low-competition keywords really are. A low-competition keyword is a search term that few websites are trying to rank for, yet it still has search volume. Essentially, it’s a phrase that’s easier to rank for compared to...

SEO vs SEM in Digital Marketing Are you struggling to understand the difference between SEO and SEM ? In the fast-paced world of digital marketing, knowing which strategy to focus on can make or break your online presence. While SEO helps your website grow organically over time, SEM gives you instant visibility through paid ads. In this blog, we’ll break down SEO vs SEM in digital marketing, share real SEO and SEM examples, and help you decide which one is better for your business. 1. What is SEO? SEO, or Search Engine Optimization , is the practice of optimizing your website and content to rank higher on search engine results organically. Unlike paid ads, SEO focuses on earning traffic by improving website structure, using relevant keywords, and creating high-quality content that search engines recognize as valuable. SEO (Search Engine Optimization) Builds long term, sustainable traffic Requires keyword research, quality content, and website optimization Takes ti...

Most Important Google Ranking Factors  Ranking higher on Google is the ultimate goal for anyone running a website or blog. But what really makes Google decide which website appears first? Understanding Google ranking factors is key for boosting your website’s visibility and attracting more visitors. Whether you are just starting out or trying to improve your blog, knowing these factors can save you time and effort. Google Ranking Factors For beginners, reading guides like how to write a good blog post for SEO or how to start SEO as a beginner can provide a strong foundation before diving into the details of Google ranking factors. 1. Quality Content is King Google prioritizes websites that offer valuable, relevant, and original content. Write in-depth articles that fully answer your reader’s questions. Include your primary keywords naturally Avoid copying content from other websites, originality matters. 💡 Tip: Use headings, bullet points, and visuals t...